How to make your Not-for-Profit event successful using social media

Uzair Khan

Uzair Khan

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Organizing events for your not for profit organization can bring a great amount of running around. But with social media, the excess hassles easily gets reduced. The only way to figure out what works best with your Not-for-Profit is to get creative and evaluate your efforts on an ongoing basis. Actively participating volunteers who in their local communities and on media sites online come together and organize the event. Driving people actually to attend your event is not that easy, and grabbing their attention for this is essential. This is where web applications in the form of social media sharing become inevitable.

1) Create #hashtag for your event: (twitter)

Hashtags convert your specific term into a keyword that is google search friendly thereby promoting it. It is generally of 140 characters and helps to find other interested participants for your hashtagged topic of discussion. So having a hashtag for your not for profit organization’s event can be valuable for media promotion.

While using Twitter for creating your event, ensuring a unique hashtag that is precise, and relevant before, during and after the specific event is helpful. Your hashtag can be useful even after an event is over. If you are talking about the event after it is over, you should still use your hashtag to tie the conversation together.

2) Create an event page: (Facebook)

Adding an event page is not much of a task, but results in a mass following in no time. When you visit your not for profit organization’s page on Facebook, look on the left sidebar navigation underneath your profile image.  If you don’t see Events, you will need to add it. Once you locate the “admin panel” at the top right of your page, the drop down menu will lead you to an option of “manage and edit page”. The apps button on the left side navigation scrolls down to “add event” option.

Creating a descriptive name for your event along with adding compelling photographs, location maps, visible guest list, etc. can make more people attend your event.

3) Expand event on business network: (LinkedIn)

Promoting your organization’s event on a business network opens opportunities for you to build professional contacts as prospective investors who might not be active on other social platforms. To create a LinkedIn event, go to the More “menu” on your page appears an option of “create events”. Selecting relevant industry and labels along with proper registration, event description are a few things to remember to make your event catchy as well as relevant.

4) Event Invitations : (Google+)

To create an event on google+, that anyone can attend, click + Invite names, circles, or email addresses and select Public. Anyone can find the event page of a public event and see the event details, guest list, and any photos and videos that have been added to the event.

When you invite people to an event or if you change an event, your guests will be notified by email or the bell icon. Guests will be notified if you change things like the location, the start time, or if you cancel the event. If someone does not have a Google+ account, and you invite them to an event, they’ll receive the invitation via email.

5) Live streaming of events: (YouTube)

Sharing an ongoing event or work in progress videos over live streaming platforms help you build viewership gradually and also result in persuading people to attend the final event.  YouTube can automatically detect the stream resolution and frame rate, and start your stream! When you are live, they transcode to lower resolutions so that all of your fans can enjoy your stream, no matter where & how they are viewing it.

Lastly, Giving supporters a chance to provide input on aspects of your event by asking an open-ended question to your Facebook fans or Twitter followers keeps your online presence on the go. Successful events should not be closed and forgotten there itself. Talking about your past success stories along with showing gratitude to the people involved behind your event’s success keeps them motivated toward following your updates and associating themselves with your organization in future. Reading the above points may get you initiated into event management initially. But once you have figured out things that work for you, you can continue to use it to drive more supporters to your Not-for-Profit organization’s future events.

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