Does your not-for-profit use marketing automation? If your not-for-profit organization’s true goal is to best serve the cause or foundation that it represents, then Marketing automation starts this with a trigger. It is this action that sets the whole process in motion. Listed below are few of the greatest benefits that your not-for-profit can take away with automation.
1) Increased revenue:
Many not-for-profits lack the resources required to personalize campaigns for their investors and followers etc., and marketing automation simply helps to change all that. Marketing automation has the ability to create personalized campaigns, content and incentives without the extended involvement of a marketing personnel. Which effectively means that every individual in your target list can feasibly receive a personalized campaign geared towards increasing his or her contributions. In a way, marketing automation maximizes the dollar per supporter figure, something that every nonprofit dreams about. Marketing automation for nonprofits is a rapidly emerging alternative as it allows organizations to touch prospective supporters across all types of media. By allowing marketers and fundraisers to easily reach investors across many different marketing channels, marketing automation shows enormous potential for increasing revenue.
2) Decreased cost:
Generally not-for-profits have a small budget, and therefore always look out for ways to cut costs without sacrificing revenue. So, marketing automation comes out as an effective solution towards reduced variable and fixed costs. This happens due to the marginal cost for, customizing an extra campaign comes to an almost negligible value when compared to door-to-door “by hand” marketing. Bundling email, direct mail, landing pages, social media marketing and more into a single automated package inevitably makes using each individual channel less expensive than if each had been purchased separately. Marketing automation for nonprofits offers precise control of branding initiatives, content marketing campaigns and fundraising blasts.
3) Saved Time:
Using marketing automation tools offered through your email marketer, you can have the ability to build entire campaigns with timelines and pre-scheduled sending dates. Instead of manually sending follow up emails etc, you can set up a template to go out to that supporter one week after their transaction. While the setup requires a decent amount of work upfront, it can save you an incredible amount of time in the long run. Marketing automation helps you connect with people at key moments, rather than being forced to wait until you have a spare minute.
4) Personalized relationships:
Good integrated systems understand that because marketing automation system uses the CRM database to send out personalized communications. These communications or messages are enriched by data collected through the marketing automation system in terms of visitor tracking, landing page/form submission, and segmentation etc. Instead of picking up random contacts, marketing automation enables easy listing of only qualified stakeholders.
Not-for-profit organizations tend to prefer lightweight marketing automation platforms, as they recognize that a vast majority of their clients are under budgeted and understaffed. Marketing automation has the potential to do a lot of good for your not-for-profit, that would only increase your ability to do good in your community. It can save you time, increase efficiency and improve relationships with volunteers and potential supporters. Depending on the size of the not-for-profit, different marketing automation products are available. Whether large or small, all not-for-profits will soon recognize marketing automation as a substantial, reliable, and fast-acting return on investment.