Why you should use social media integration in your website

Uzair Khan

Uzair Khan

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Social media Integration is simply connecting social media profiles from the web to your website via social share buttons and social media profile buttons .This facilitates your website visitors to click and connect with you instantly. Links to social media profiles allow users to quickly navigate to their favorite network as a means to find out more about a company, contact it, or share its content. In this digital era, it has become imperative for businesses to ensure that their social media platforms and website work hand-in-hand. That’s how most businesses gain traction and expand at a rapid rate.

Integrating social media into your website can provide value in a numerous ways. It can provide a channel for first-time website visitors to subscribe to and engage with your brand, it can encourage social sharing by website visitors through their own social media accounts, and it can have a considerable positive impact when it comes to your website’s rankings in search results. All this in turn can boost your brand’s awareness among people significantly.

Here are some surprisingly easy ways through which you can employ social media integration:

Use Social login:
More and more users prefer to log in to a site with social login, as opposed to providing an email address and creating a new account. Through social login, you can improve your website visitors’ experience and increase your website registration conversions and retention. When you provide visitors the opportunity to log in via their social media profiles you’re shortening the registration process, which tends to lead to an increase in the conversion rate for user registrations. With the social data you collect through social login platforms, you’re able to collect more than 200 data points to help you make more personalized campaigns.

Include easily visible Social Media buttons:
You should create buttons or links to social media on your website home page to ensure that users don’t exit your web page without checking out your social media platforms. By putting up social media buttons, you provide your visitors the opportunity not only to share your content easily but also follow you on different platforms. Social share buttons that are placed at the top, bottom or along side of your page are optimal.

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Offer Sharable Social videos:
Videos are unique in the sense that they are able to convey a powerful message to viewers in a way that static forms of content can’t. Creating easily shareable social video gets your brand name out there. Moreover social videos offer impressive ROI. Businesses that don’t invest in videos will eventually get left behind.

Use Google Analytics:
You can use google analytics to your advantage by paying attention to the way in which people use your social media buttons. Through google you can figure out which social media strategy is working for you and which is not. For example, if you find that few individuals explore your social media outlets once they land on your page, perhaps your social media buttons aren’t in a convenient location. Make smart moves by taking into account the statistics to back up the choices you make.

Social-based Comments:
Giving your users a chance to pass on an opinion or give quick feedback in the form of a comment below your website’s blog or article ensures active engagement. Social commenting means allowing users to comment via their existing social media profiles, has different benefits than the regular comment box that is built-in to your CMS or other website platform. Allowing social commenting prevents spam comments as social media profiles are owned by real people. Using a personal social profile to comment discourages users from giving derogatory comments, protecting your brand’s reputation.

You should employ social media integration effectively by understanding the psychology behind the use of each social network by its users. People use different social network for different purposes. If you use every social media platform for the same purpose, you are going to fail at social media marketing and integration terribly! You need to create missions behind each and every platform you use.

Making your website more social media-friendly will work for you both ways. You’ll not only increase traffic to your site via social, but also increase your social media following via your website. When the two work together, you’ve got yourself an incredibly strong team to drive your overall online presence!

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