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THE IMPORTANCE OF DATA PRIVACY AND SECURITY FOR YOUR BRAND

Most consumers are concerned about how your business collects, stores, and uses their information. They value their privacy more than ever since the Facebook-Cambridge Analytica scandal in 2018. Consumer confidence was eroded when personal data belonging to millions of users was collected by companies and used for political advertising. And everyone who uses digital devices …

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How to design an omnichannel strategy customers love

How connected are consumers today? In a study conducted by Worldpay, it was reported nearly 7 in 10 will start their shopping experience on one device but finish it on another. In a B2C environment, that may not be surprising. But what about this in a B2B environment – 3 in 5 B2B companies highlighted …

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How a Smarter Website can Boost Conversions your Business_

How A Smarter Website Can Boost Conversions For Your Business?

Smarter websites are largely user and technology driven. These can help you reach a wider audience, attract and engage new customers, capture their details, and measure ROI. Such websites track and analyse your customers’ movements and experiences, helping you to devise your marketing and product strategies according to your users’ choices and interests. This helps …

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Top 5 Content Management Systems for web development

Top 5 Content Management Systems for Web Development [Infographic]

Content Management System is the easiest way to upload and modify content for non-technical users. A CMS user does not have to learn or possess the programming skills such as HTML or PHP to manage his/her website. There are a number of CMS available according to your specific requirements. However, the most popular and commonly …

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Tips to improve lead generation from contact forms

Tips to Improve Lead Generation from Website Contact Forms [Infographic]

When it comes to lead generation, we often underestimate the importance of an optimised contact form. If you fail to tempt the user into clicking the contact button, then this means you have been unable to hold on to a potential customer. When it comes to designing a website, every part should be given due …

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Agile Development Methodology: A Comprehensive Guide

Agile Development Methodology: A Comprehensive Guide

If you ever get involved with your developers in any software development project, you must have heard them say they follow an agile development methodology to get your product developed. You sure must have mixed ideas on what it is and how exactly it benefits you. Here is a comprehensive article on Agile Development Methodology that’ll …

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Complete SEO Guide for your WordPress Website

The Complete SEO Guide for your WordPress Website

WordPress is commonly quoted as the best blogging platform. One of the primary reasons is this common assumption – You shift your website to WordPress, and in a flash, your site will start showing in Google’s top search results. Why? This magic happens because “WordPress is SEO friendly!” Well, first and foremost, let’s bust this …

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The Ultimate Social Media Guide to Grow your Small Business

The Ultimate Social Media Guide to Grow your Small Business

If you have been living in Geelong(Australia) long enough, you’d know that it’s not just Waterfront and Eastern Beach that lures populations into this city. The latest count of Businesses in Geelong has crossed the 10,000 bar. A Statista survey found an astonishing social media user count worldwide(data in millions). According to Sensis, almost 8 …

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Smart Social Media Tips for Travel Agencies in Geelong

Smart Social Media Tips for Travel Agencies in Geelong

Social media is where most of your target audience is, in today’s times.  It is an essential part of the marketing strategy for any travel agency. Having an attractive social media presence can help you to generate leads and sales for your travel business. Social media is a cost-effective channel to promote your Geelong based …

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The Ultimate Guide to SEO for Bookkeepers in Geelong

The Ultimate Guide to SEO for Bookkeepers in Geelong

Search engine optimisation is an essential for promoting your bookkeeping business online. ‘93% of all internet experiences begin with a search engine.’ (Source) It is crucial to have knowledge of search engine optimisation if you wish to expand your bookkeeping business. Your potential clients have quite a few options. It is always easier for prospects …

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Handy tips to upgrade your website

Handy Tips To Upgrade Your Website and Unlock Its True Potential

Your website is a treasure box that’s got the potential to give you an incremental revenue stream, consistently. It can help you to reach out to all those people who could be loyal customers of your business. You need to harness your site’s true potential by upgrading it on a regular basis. You can’t develop …

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